Unanimous flavor… That’s how Diletto and Ayrton Senna Institute defines the Belgian Milk Chocolate Popsicle, which starting next week, will arrive uniformed properly with the colors of the Flagship Institute of São Paulo and Carretinos São Paulo and Rio. The initiative celebrates the two years of partnership between Diletto and the Ayrton Senna Institute.
The Belgian Milk Chocolate flavor ice cream will be incorporated into the line and will have part of the money raised from selling popsicles allocated to educational programs developed by the Ayrton Senna Institute.
“The partnership will enable the Ayrton Senna Institute to qualify more teachers in public schools and provide quality education for children and adolescents,” says Irenaeus Villanoeva, Marketing Manager of Ayrton Senna Institute.
“Who will buy the Popsicle embracing the cause of education,” he concludes.
According to Fabio Meneghini, associate director of premium ice cream company Diletto, the expectation is that the Popsicle reach the same sales success that already included entries made in this year 2014.
source: Ayrton Senna Institute