Businessmen who sponsored and supported the 8th edition of the Marathon Relay Racing Ayrton Senna attend a Day breakfast at the Instituto Ayrton Senna, in Sao Paulo.

The invitation came from Viviane Senna, president of the organization. “Let’s celebrate together another victory for our partnership and recognize how much each company contributed to this achievement,” says Viviane.


The evening reinforces the excellent results of the 8th edition, held on December 4, at the Interlagos circuit. More than 6,200 runners were divided into teams of two, four and eight athletes, who covered the 42.2 m k of proof. In total, about 8,000 people, including runners, family, friends and fans of Senna, attended the race track to celebrate the 20th anniversary of winning the third championship. Ayrton Senna celebrating space was filled with objects, pictures and even the first kart driven by triple world champion, was the highlight off the track.

The sponsors and supporters made the difference and helped to ensure a Sunday special participants: Bradesco Seguros (sponsorship), Pioneer (co-sponsor) Gillette, Embratel, Saucony, Garden City Shopping and Pirelli (support); Band TV, ESPN , Metro Newspapers, Radio and Band News FM Radio Mitsubishi (support disclosure) Berlan, Fierce, Graber, Poit, Schio, Jaguaré banana and Gatorade (special assistance); Netz, Eco Benefits, Syrian Lebanese Hospital, Kasinski, the Municipality Sao Paulo, Nestle and the Interlagos Circuit (collaboration).

Other actions the audience attended. Trainer had to help athletes in the heat (Gillette), massage (Gillette, Netzer, Eco Benefits and FM Radio Mit), sale of products (shoes Saucony, Senna Store, Embratel and Berlan), distribution of juices, Gatorade and bottled water (Nestle and Eco Benefits), measurement of plasma glucose and medical support (Syrian-Lebanese Hospital), motorcycles (Kasinski), Ball Show at the time of departure (Band News) test tire (Pirelli) and even live broadcast program (Band News in shape).

In addition to ensuring health and fun for participants, the marathon also works for millions of children and youth have the opportunity to succeed in school and life. 100% of the entries are reversed to the educational programs of the Institute Ayrton Senna. Watch the full video and find out everything that happened in the race.

source: © Instituto Ayrton Senna