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Ayrton Senna Demanded in Written to be Lotus’s No. 1 Driver

In his last year racing for Lotus, before leaving for McLaren and to win three Formula 1 titles, Ayrton Senna, received 60% of the...

Donington Festival 2013

Plans to celebrate Ayrton Senna at the 2013 Donington Historic Festival (May 3rd, 4th, 5th) are well underway, with a mixture of static displays...

Coolest Athletes in Formula 1: Ayrton Senna

For Ayrton Senna, racing in Formula One only agreed to be another metaphor for existence. On confirmed day, confirmed circumstance, you believe you’ve got...

Story: Ayrton Senna’s finest hour

Nineteen eighty-four saw the changing of the guard in Formula 1. Turbocharged cars had come to dominate the sport by the end of 1983,...

Ayrton Senna Interview , June 1991

This interview was conducted in the Human Performance International (HPI) Laboratory on Isle Notre Dame (Montreal, Canada) following the 1991 Canadian Grand Prix of...

Story: Senna’s First F1 Steering Wheel

This is a genuinely unique item. Drivers use many helmets, cars and race suits during their career BUT there is only ONE Grand Prix...

Ayrton Senna : “Road of Nostalgia”

“It you don’t go for a gap that exists, you’re no longer a racing driver” : No better words can express the true purpose...

01 may 1994, Senna Remembered

With crash structures and HANS devices, it is very easy to forget about the risks involved in modern day racing. Today however, is a...

Steering Wheel from Senna’s First F1 Race for Sale

This basic looking steering wheel comes from the Toleman Senna drove in the 1984 Brazilian Grand Prix. Yes, this is the very first even...