SennaThe show “Senna in our Minds and our Hearts” in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets worn by the Senna, and one among them is the one which was recently voted by the British magazine Autosport for the most famous piece of Formula 1, and another 40 customized by personalities. Exclusive, 17 of them will be displayed for the first time to the public. The curator is the designer Rodrigo House. Among the original Ayrton Senna is the first helmet used in racing Kart and used in the Grand Prix of Brazil 1994.

“It’s a pleasure to do a partnership with the Ayrton Senna Institute and we can provide our patrons an exhibition that blends history, fashion and creativity,” says Fabiola Soares, marketing manager of Shopping Analia Franco.

“The show brings together pieces created to honor our idol and original helmets used by Ayrton Senna during his career. The ‘Senna Head and the Heart’ started last year and was a great success wherever he went. We are very happy to start the year providing again that contact with the pilot for fans of the triple champion, “said Bianca Senna, Director of Branding Ayrton Senna Institute.

The 17 helmets that were created exclusively for the new São Paulo edition of “Senna Head and the Heart” are signed by singers Ivete Sangalo and Luiza Possi; presenter Sabrina Sato; Isis Valverde the actresses, Claudia Lize Barbara Peace; actors Fabio Porchat, Jonas Bloch, Sundays Montagnere Leonardo Miggiorin; French comedian Pierre Richard; the Mihaly Martins model; violinist Anca Gavris; the painter Carlos Bracher; the graffiti artist Zack Nile and the artist André Amaral.

Those passing by the project can still check out the customizations of the actors Reynaldo Gianecchini, Thiago Lacerda, actress Priscilla Fantin, singers Preta Gil, Paula Fernandes and Fernanda Takai, singer Roger Flausino, the artists Zezão, Alan Mosca and Leticia Matos; presenters Otavio Mesquita and Felipe Andreoli and football player Daniel Alves, the TalythaPugliese model, designers Ronaldo Fraga, Martielo Toledo and Victor Dzenk, creative director Adriana Machado, the interior designer Leo Di Caprio, the fashion designer Mary Arantes , the graphic designer Gustavo Greco, the Paulo Barros, the BethyLagardere businesswoman.