Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton Senna Institute to reveal a unique portrait crafted entirely of denim jeans.
The iconic work of art is 160 x 122 cm and has been made using jeans from Ayrton Senna’s family. They gave them to Ian to create the portrait so he could intertwine the family into the piece of their beloved Ayrton that also celebrates the work they do with the Ayrton Senna Institute. While the family had donated their jeans, and were fully behind the project, it was not until seeing the finished article that everyone realized that this was something out of the ordinary.
After tears, memories and amazement there was also a feeling of sadness that the work would potentially disappear into someone’s private collection. The desire was that as many people as possible would able to see it up close.
Thus everyone agreed that the portrait would be shared with the world, and not be hidden. It was therefore decided that instead of being auctioned to the highest bidder the original art piece should be donated to Ayrton’s mother Mrs. Neyde and the Ayrton Senna Institute, a charitable organization established to create opportunities for human development to children and young Brazilians.