"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Formula 1 Safety Car

Imola 1994 improved Formula 1 safety

This week marks the 25th anniversary since iconic three-time world champion Senna tragically lost his life as a result of a high-speed crash in the San Marino Grand Prix. Just 24 hours before, Ratzenberger lost...
Ayrton Senna da Silva

The Greatest of All Time

I buy into the school of thought that there are several GOATs over the history of our sport which has changed immensely in terms of safety, on all fronts. But if forced to choose...
Senna Testing Brabham

Senna: Brabham-BMW Testing

That year Senna had triumphed over Martin Brundle in a historic British Formula 3 Championship duel. In July, the Brazilian had a guest test in the Williams FW08C at Donnington, his first taste of F1...
Ayrton Senna at Spa 1986

Ayrton Senna: Eau Rouge Story

Read an extract from the exclusive Alan Henry Tapes, in which Ayrton Senna talks to Alan Henry and Denis Jenkinson about overtaking on one of the most famous corners in Formula 1. One of the...
Ayrton Senna in Brazil 1993

F1 Memories: Adelaide 1993

Lapsing into delusions of grandeur is a condition suffered by most F1 icons. As an example to younger, developing enthusiasts, contemporary drivers boast a life of excessive one-upmanship and entitlement. To a degree, this...
Ayrton Senna at Interlagos in 1994

Senna: Imola 94 Mindset

While the physical cause of the crash is important, I believe it is also important to examine Senna's mindset in the final 24 hours of his life. The mindset of a driver is crucial...
Ayrton Senna in Formula 3

Martin Brundle on great Ayrton SENNA

Ayrton’s reputation preceded him – from his Formula Ford success and the way he went about his business. I’d seen him race because sometimes FF1600 had been supporting F3 and he was a hot...
Ayrton Senna in Tosa 88

Unseen moments of Imola 1988

A Prague art studio uses incredible technology and obsessive attention to detail to illustrate Senna's legendary pass at Imola in 1988. Jan Rambousek finally found the moment: Ayrton Senna’s McLaren MP4/4, screaming down the back...

Flight RG723

The first flush of daylight was lining the eastern sky as Flight RG723 said goodbye to its fighter escort and swung into the landing pattern, bringing Ayrton Senna home for the last time. Already...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Obrigado Senna