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VIVIANE SENNA

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most…And since 1994, more than 15 millions of children have been helped by the Instituto Ayrton Senna, we will continue to make it happen.”

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Hublot: Monaco Senna Celebration 07

“Ayrton was called the King of Trouble because wherever he went, something would happen. There was competition back then. It was a sport that had excitement. Today it’s lost that." The exhibition "Monaco Senna Celebration",...

Brazil: The Spirit of Ayrton Senna Lives On

Viviane Senna has ensured that her brother´s name lives on, not just as a sporting champion but also as someone who cared about ending the social inequality which blights Brazil. In November 1994 the Ayrton...

Breakfast at the Institute celebrates the success of Ayrton Senna Racing Day

Businessmen who sponsored and supported the 8th edition of the Marathon Relay Racing Ayrton Senna attend a Day breakfast at the Instituto Ayrton Senna, in Sao Paulo. The invitation came from Viviane Senna, president of...

The Boy From Brazil – Viviane Senna on Her Brother and Why He is...

  The tragic death of Ayrton Senna in 1994 not only impacted Formula One, it affected the world. While the people of Brazil mourned the loss of one of their sons, the world stood in...

Viviane Senna : “In philanthropy , good intention is not enough”

In Brazil, the Ayrton Senna Institute celebrates its 20th anniversary in 2014. Since its inception, the foundation headed by Viviane Senna, the sister of the deceased pilot of Formula 1, has invested more than 70...

Viviane Senna – Exclusive Interview

  In anticipation of seeing the new film, SENNA, on DVD we’ve got an exclusive interview with the legendary, late Formula One racing driver’s sister, Viviane Senna. In the interview she talks about the documentary –...
Viviane Senna Instituto

Ivo Gomes meets Viviane Senna in Sao Paulo

Mayor of Sobral, Ivo Gomes was received on Monday (February 11) at a luncheon hosted by the president of the Ayrton Senna Institute, Viviane Senna, at the institution's headquarters in São Paulo. During the meeting,...

BNP Paribas presents its Awards for Individual Philanthropy 2012

A unique vision combined with a willingness to back that vision financially is helping to improve the lives of underprivileged children. In 2008, BNP Paribas’ wealth management arm introduced philanthropic advisory services to help clients...
Viviane Senna Education

Viviane Senna speech at the 360 ° Literacy Seminar

The president of the Ayrton Senna Institute, Viviane Senna, quoted Teresina's team as a reference during her speech at the 360 ° Literacy Seminar, an event to discuss the theme from the perspective of...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna