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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Barrichello in Audi S4 of Ayrton Senna

Rubens Barrichello had the honor of driving the Audi S4 Avant of Ayrton SENNA Ayrton Senna may be best known for his Formula 1 exploits,...

Senna: Autosport Awards, London 1991

For the first time ever you can watch the legendary Formula 1 champion's interview with Murray Walker on the stage of the 1991 AUTOSPORT...

Instituto Ayrton Senna rewards the Senna’s fans with new video

In 2014, an extensive calendar of tributes and events is going to remember the history of a driver who made Brazil proud with his...

Budapest 1993 : Ayrton Senna Interview

The 1993 Hungarian Grand Prix was a Formula One motor race held at Hungaroring on 15 August 1993. It was the eleventh round of...

Lewis Hamilton specially designed helmet – Brazilian Grand Prix 2011

Lewis Hamilton explains why he is wearing a specially-designed helmet as a tribute to his hero, the late Ayrton Senna, during the Brazilian Grand...

Video: Danger called Imola

Imola  is a town and comune in the province of Bologna, located on the Santerno River, in the Emilia-Romagna region of north-central Italy. The city...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

Ayrton Senna by Nuno Mendanha – Portugal

Senna began his racing career in karting. He moved to motorsport competitions in 1981 and was champion two years following the British Formula 3...

Viviane Senna´s interview about Ayrton Senna´s Institute

Very emotional interview of Ayrton´s sister. Please, if you want to buy Senna´s products to help the Institute, here is the official site: http://www.sennastore.com.br/

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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Obrigado Senna