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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna racing Formula Ford 2000

Ayrton Senna’s glorious career took place and sadly ended before the Digital Age had taken hold, leaving major portions of his formative years hidden...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

Lewis Hamilton specially designed helmet – Brazilian Grand Prix 2011

Lewis Hamilton explains why he is wearing a specially-designed helmet as a tribute to his hero, the late Ayrton Senna, during the Brazilian Grand...

Video: Danger called Imola

Imola  is a town and comune in the province of Bologna, located on the Santerno River, in the Emilia-Romagna region of north-central Italy. The city...

Who is your greatest Idol?

A myth. A legenda. 23 years ago, Ayrton Senna left a legacy; And, to celebrate the date, we’ve created a special video in honor...

Video: Instituto Ayrton Senna change your reality

The art of dancing made the young girl born in Icapuí (EC) to shine on stage in Brazil, the United States and Europe. She...

Ayrton Senna: The lost interview

Ayrton Senna: The lost interview by InsideGrandPrix Ayrton Senna came to Europe in 1981, at the age of twenty-two, to begin his open wheel racing...

Remembering: Winter testing at Imola 1994 (7-11 March)

Eighteen years has passed  from that event. Let's remember those days. Ayrton Senna was among several observers who said that, with such features removed but...

Thousands pay tribute to Senna at Imola 20 years after his...

Thousands of fans gathered at Imola on Thursday to pay their respects to Formula One legend Ayrton Senna on the 20th anniversary of the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna