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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna’s Message to Brazil’s Olympic Athletes

Brazil is currently hosting the 2016 Olympic Games. According to social media, and the numerous sports outlets on the ground in Rio, things aren’t...

Senna racing Formula Ford 2000

Ayrton Senna’s glorious career took place and sadly ended before the Digital Age had taken hold, leaving major portions of his formative years hidden...

Last year visit: Prince Harry at Sao Paulo

He may have a reputation for being something of a playboy, but Prince Harry showed that when it comes to fast cars his skills...

Oil Painting of Ayrton Senna made by Silvio Zatti

Senna was not just a fast driver. He was just the fastest driver one could race against. While others would set lap-records and fastest times...

Viviane Senna´s interview about Ayrton Senna´s Institute

Very emotional interview of Ayrton´s sister. Please, if you want to buy Senna´s products to help the Institute, here is the official site: http://www.sennastore.com.br/

Ayrton Senna animated in Mclaren cartoon

McLaren pay tribute to Formula 1 champion Ayrton Senna It’s the one many of you have been waiting for! In episode 6 of Mclaren animated...

Ayrton Senna’s heel-and-toe braking technique

There's a driving technique called heel-and-toe where the driver uses all three pedals (brake, clutch, throttle) at once to make deceleration smoother, especially in...

Ayrton Senna: The lost interview

Ayrton Senna: The lost interview by InsideGrandPrix Ayrton Senna came to Europe in 1981, at the age of twenty-two, to begin his open wheel racing...

Sound of Honda – Ayrton Senna 1989

In 1989, F1 star Ayrton Senna shattered the lap record at Suzuka driving a McLaren-Honda, when the science of onboard racecar telemetry was still...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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