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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Sound of Honda – Ayrton Senna 1989

In 1989, F1 star Ayrton Senna shattered the lap record at Suzuka driving a McLaren-Honda, when the science of onboard racecar telemetry was still...

The New McLaren 720S

This week, McLaren has posted a video on social media featuring Ayrton Senna’s voice to present the new McLaren 720S, which has just been...

Budapest 1993 : Ayrton Senna Interview

The 1993 Hungarian Grand Prix was a Formula One motor race held at Hungaroring on 15 August 1993. It was the eleventh round of...

Bruno Senna on the scene of Ayrton’s famous crash

After four wins in five races in the 1991 season, Ayrton Senna was in Mexico determined to keep his comfortable lead in the standings....

Inside Ayrton Senna’s Mercedes-Benz 190E

Nick Trott and Mike Duff discuss the story of Ayrton Senna's legendary win in the Mercedes-Benz 190E 2.3-16 race at the Nurburgring GP circuit...

Happy birthday Ayrton Senna

Many claim that today's Formula 1 isn't exactly racing. Not in its purest form anyway. Finding itself at a crossroads between technological advances and...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

EXCLUSIVE: Ayrton Senna at the 1991 AUTOSPORT Awards

For the first time ever you can watch the legendary F1 champion's interview with Murray Walker on the stage of the AUTOSPORT Awards This week...

Ayrton Senna animated in Mclaren cartoon

McLaren pay tribute to Formula 1 champion Ayrton Senna It’s the one many of you have been waiting for! In episode 6 of Mclaren animated...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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