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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Video story : Sid Mosca, a great man

In the early '70s, Sid Mosca, entered the world of racing as a driver. But it was the aggressive look of the paint of...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Inside Ayrton Senna’s Mercedes-Benz 190E

Nick Trott and Mike Duff discuss the story of Ayrton Senna's legendary win in the Mercedes-Benz 190E 2.3-16 race at the Nurburgring GP circuit...

TAG Heuer Remember Senna

Barcelona, Thursday May 7, 2015. Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the...

Happy birthday Ayrton Senna

Many claim that today's Formula 1 isn't exactly racing. Not in its purest form anyway. Finding itself at a crossroads between technological advances and...

Unseen: My Ayrton Senna Years

A quarter of a century ago I had the good fortune of being in a position as a pro photographer to cover a couple...

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Senna’s 1988 Monaco Qualifying Lap Remembered in McLaren Video

Ayrton Senna's remarkable qualifying lap at the 1988 Monaco Grand Prix, which some say was the fastest of all time, has been remembered by...

Don’t Crack Under Pressure – A Legend Returns

Celebrating thirty of years of partnership with McLaren, TAG Heuer presents ‘Don’t Crack Under Pressure’. This unique film features the most iconic car in the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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Obrigado Senna