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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna vs Terry Fullerton

Brazilian teenager Senna was already showing the signs of genius that would later propel him to Formula One legend status, but once more he had been pipped by his older team-mate — and he...

Remembering Roland Ratzenberger

Today marks the eighteen anniversary of the death of Roland Ratzenberger during qualifying at the 1994 San Marino Grand Prix. The unassuming Austrian stood no chance when his Simtek ploughed nearly head-on into an unprotected...

LEGENDS: Ayrton Senna

Much like the great Pyramids of Egypt, the Statue of Liberty or the Roman Coliseum, Ayrton Senna was much more than a F1 driver. Never has a sportsman transcended the world of sports and celebrity...

Senna: what he really meant to Brazil

One of my earliest memories is of my dad crying in front of the television, right after Ayrton Senna crashed in the 1994 San Marino Grand Prix. My understanding at the time was minimal...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna