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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna at Suzuka in 1989

1989 Japanese Grand Prix: “Ooo,this is Fantastic!”

After fourteen rounds of the 1989 F1 season, Alain Prost led the championship with four wins and a sixteen point advantage, while Ayrton Senna had six wins and needed a victory to keep the title...

Formula 1: Senna’s miracles

Senna was signed by six teams in his career as a driver of open-wheel cars, from Formula Ford to Formula One. The Brazilian driver amassed dozens of pole positions and wins in each category...

Ayrton Senna Racing Day

In 2011 we celebrate 20 years of Ayrton Senna's third championship. And to honor one of the biggest idols of motorsport, we have prepared an exciting race at Interlagos. Promoted by the Ayrton Senna Institute...

Senna’s legacy is still saving lives 20 years after tragedy

Brazilian’s death in 1994 stunned sport and led to radical overhaul safety that has benefited all drivers On the opening lap of the inaugural grand prix in Melbourne’s Albert Park in 1996, Martin Brundle was...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna