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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Sir Frank Williams on Ayrton Senna

Sir Frank Williams reflects on his time with Ayrton Senna 20 years ago we were mourning the loss of one of the all time greats in Formula One – Ayrton Senna. Tragedy struck at Imola,...

Time Machine: McLaren versus Balestre

December 1st 1989 FISA President Jean-Marie Balestre recently suggested that "prestigious heads may risk a fall" over the Suzuka affair. At a press conference in Paris last week Balestre launched a further attack in the...
Ayrton Senna at Interlagos in 1994

Senna: Imola 94 Mindset

While the physical cause of the crash is important, I believe it is also important to examine Senna's mindset in the final 24 hours of his life. The mindset of a driver is crucial...
Senna helping to Erik Comas

Ayrton saved my life

Ayrton Senna was the next driver on the scene and stopped his McLaren to help while the rest of the field raced by. He turned off the Ligier's engine and held Comas's head upright...

Ayrton SENNA

When in 1993 a journalist asked him who he felt had been his toughest opponent, Ayrton Senna replied: “You don’t know him; his name is Terry Fullerton and I fought against him in Karting.”...

Formula One Conspiracy : 1994 Season

Conspiracy theorists love to point out that sometimes, conspiracy theories turn out to be true. Well, of course they do. Conspiracies are often discovered. One famous one surrounds the 1994 San Marino Grand Prix,...

Berger and Senna the pranksters

During the years that Berger was at McLaren (1990–1992), he became most famous for his humorous side. Popular accounts tell of many ingenious practical jokes thought up by the Austrian to break through his...

Ayrton Senna in Relationships

Serious and responsible, he tries to carry the world on his shoulders and rarely lets others know that he needs help and support. Ayrton Senna denies or ignores his own emotional needs and feels that...
Senna and Prost 1993

The Good and the Bad

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our five wins in the 1993 Formula 1 season fall into...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna