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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Happy Holiday Scene With Ayrton Senna In Portugal, 1985

And here’s a happy holiday scene from Portugal, where I enjoyed a dinner in 1985 with Ayrton Senna and his friends. That’s Ayrton on the right, of course, in the mauve sweater (next to his...

The Forgotten Man – Roland Ratzenberger

When Roland Ratzenberger hit the wall at Villeneuve corner at Imola on April 30th 1994, Formula 1 was left to face its first competitive fatality since Ricardo Paletti at Montreal twelve years earlier. The...

Ayrton Senna da Silva – The Irreplaceable

May 01,1994, San Marino Grand Prix, Imola circuit, tamburello corner. These words remind us of a very sad event. Death of the legendary and truly irreplaceable Ayrton Senna da Silva. Well, sad for us. For...

Ayrton Senna: Drive fast, leave sparks

At the time of his death at age 34, Ayrton Senna da Silva was already being called one of the greatest Formula One drivers of all time, if not the greatest. A three-time world...

Formula 1: sport for brave people

As Formula One stages the Canadian Grand Prix at the Circuit Gilles Villeneuve — another track with close walls — on Île Notre-Dame in Montreal this weekend, it has been 30 years since the...

Anniversary of Ayrton Senna’s crash 1994-2013

I’m not a big fan of May 1. I know what to do each year on my wife’s birthday, our wedding anniversary, on Christmas, and all of the other major dates circled on the calendar,...

Senna’s lasting safety legacy

The deaths of Aytron Senna and Roland Ratzenberger at the San Marino GP 20 years ago sparked a drive for F1 safety that continues to this day. In the years preceding the deaths of Ayrton...

The fast life of Ayrton Senna

''BE CAREFUL, you still have so much to do.'' Ayrton Senna, on May 1, 1994, acknowledges the advice of his good friend and formula one doctor Sid Watkins with gravitas but without the awful...
Ayrton Senna at Interlagos in 1994

Thomas Gronvold: San Marino Grand Prix 94

My name is Thomas Grønvold, I am now 43 years old and I live just south of Oslo, in a small town called Ski. I started putting some small Youtube projects up a little under...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna