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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Senna’s Porsche 911 3.2 Carrera

Ayrton's European home was in Portugal. Senna acquired a Porsche 3.2 Carrera Cabriolet in 1987. Apparently the Porsche was bought by a Portuguese banking friend, Braguinha. Then recently the Porsche changed hands for a large...
Senna and Prost 1993

The Good and the Bad

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our five wins in the 1993 Formula 1 season fall into...

Monaco Story 1988

Senna's win in the rain at Donington in 1993 with the McLaren-Ford, when at one point he had lapped the entire field, including Alain Prost in the (then-faster) Williams-Renault, was probably the finest race...

Monaco Grand Prix 1988

Ayrton Senna has given Formula One so many stories and memorable events that it’s hard to select just one that best represents the brilliant driver he was. Monaco May 14, 1988 - Saturday afternoon, 2nd...

The Forgotten Man – Roland Ratzenberger

When Roland Ratzenberger hit the wall at Villeneuve corner at Imola on April 30th 1994, Formula 1 was left to face its first competitive fatality since Ricardo Paletti at Montreal twelve years earlier. The...

Formula 1: sport for brave people

As Formula One stages the Canadian Grand Prix at the Circuit Gilles Villeneuve — another track with close walls — on Île Notre-Dame in Montreal this weekend, it has been 30 years since the...

A Q&A with @SENNAwatch’s creator – @schuvettelainen.

Now this past Sunday, at 8pm GMT, a great event had been organised by one person,  @schuvettelainen, or also going by Twitter handle @SENNAwatch as well, who did a fantastic job of bringing all...

Newsmaker : Ayrton Senna

Angel or demon, the Brazilian legend lives on in a new documentary, writes Garry Maddox According to the clock at the Ayrton Senna Memorial Museum website, it is precisely 17 years, 108 days since the...
Ayrton Senna at Imola 1987

The glorious majesty of Imola

Indubitably, in the 1980s and 1990s, Ayrton was primus inter pares – first among equals – and his track record proves it. Granted, Michael Schumacher’s magnum opus – 91 grand prix wins and seven world...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna