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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Archive: Adrian Newey speaks about the Imola 1994

May 1st, Last year around this time Adrian Newey for the first time publicly revealed his emotions and the deep felt trauma surrounding Ayrton Senna’s death, 18 years ago at Imola, while driving one...

Senna would have beaten Schumacher in equal cars

Ten years ago Ayrton Senna was killed at Imola. Bernie Ecclestone, the Formula One impresario, tells David Tremayne how the Brazilian’s skills compare to those of the current world champion Thursday, 22 April 2004 More than...

Season 1984: First steps into formula 1

Senna tested for Formula One teams Williams, McLaren, Brabham and Toleman. Peter Warr of Lotus, Ron Dennis of McLaren, and Bernie Ecclestone of Brabham made offers for testing in 1984 and presented long-term contracts...

Living Fast and Dying Young

When two-time Indianapolis 500 winner Dan Wheldon was killed last month at the Las Vegas Motor Speedway, it was a tragedy, of course, but also a shock. Thanks to fireproof suits, neck-stabilizing helmets and walls...

An honest and insightful memoir

In recent years the Lotus name in Formula One has been dragged through the mud somewhat as a result of the ugly naming row between Tony Fernandes' team and Gerard Lopez's outfit. While all...

The Phenomenon that was Ayrton Senna

One lazy Sunday afternoon in 1999 I lay on the couch with my Dad watching the Formula One Belgian Grand Prix on TV.  As my Dad yelled at the screen urging David Coulthard to...

Ayrton Senna vs Terry Fullerton

Brazilian teenager Senna was already showing the signs of genius that would later propel him to Formula One legend status, but once more he had been pipped by his older team-mate — and he...

Ayrton Senna: Norwich years

Ayrton Senna became a sporting legend thanks to his exploits on the Formula 1 circuit, winning trophies around the world before his death 20 years ago this month. Some people chart his road to success...

Ayrton Senna’s NASCAR connection

I enjoy watching movies. But I don't make a point to see them, no matter how gripping the trailer may be. They are a vehicle by which I pass time on transcontinental flights to Las...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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