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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Auction: Ayrton Senna used Race Suit

Silverstone Auctions presents : Ayrton Senna Racing suit from McLaren Honda days Offered from a notable private source, for the first time since their acquisition direct from Ron Dennis himself, this fully certified McLaren International...

Sir Frank Williams on Ayrton Senna

Sir Frank Williams reflects on his time with Ayrton Senna 20 years ago we were mourning the loss of one of the all time greats in Formula One – Ayrton Senna. Tragedy struck at Imola,...

Senna’s funeral: Who was in front of the ceremony?

Grand Prix racing legends Sir Jackie Stewart and Alain Prost were originally planned to have been at the front of the ceremony to carry Ayrton Senna’s coffin during his funeral service, claims a new...
Ayrton Senna in his Williams in 1994

1994: Wrong car,bad decision

1994 is going to be a season with lots of accidents ... Hard to believe 21 years have flown by since our Ayrton Senna was stolen from us. Since then much has been written about...

Gerhard Berger on Ayrton Senna

01.05.2009 “He had this special charisma what you cannot describe” Fifteen years ago today Ayrton Senna lost his life after crashing heavily at the San Marino Grand Prix. The triple world champion, in his first season...

Martin Donnelly: My horrific smash changed Ayrton Senna

The carnage, shattered car, the rescue and medical teams fighting to save the lives of the helpless drivers. It provoked memories, too, of the day in 1990 our Martin Donnelly so nearly died in Spain,...

Ayrton Senna: The Legend Begins

Ayrton Senna's legend is complete now, but everyone's reputation has to start somewhere. In his case it probably started at the 1984 Race Of Champions. The irony is, he should not have even been competing...
Belgian Grand Prix 1988

A Friendship with Ayrton Senna

Here, one of the favoured few recalls his early friendship – and final falling out – with the great Brazilian by Mike Doodson One day, somebody will write a great full-length biography of Ayrton Senna...
Julian Jakobi

Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna