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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by Viviane Senna. Viviane being Ayrton’s sister, and mother of Formula...

Ayrton Senna Nacional Cap

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career. The Cap received a...
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Minichamps Review: Williams FW16

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...

ayrton-senna.net recommends : Ayrton Senna – The Team Lotus Years

This excellent book covers the Team Lotus Turbo years, from 1983 to 1987, featuring in particular Ayrton Senna's three years with the team from 1985 to 1987.  It tells the story, in great detail of...

Ayrton’s photo set to raise money for autism charity

A 'for sale' advert led a charity to the last photograph taken of the man regarded as the best ever Formula One driver. The poignant image of Ayrton Senna on the grid just hours before...

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto Ayrton Senna, one of the big news of the year:...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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