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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna – McLaren (HARDBACK)

Legendary Brazilian racing driver Ayrton Senna's intensity and commitment earned him a reputation as one of the biggest names in world sport. In his brief, fiery Grand Prix career, he won 41 races and...

The Golden Lotus Years

The three years that Ayrton Senna drove for Team Lotus, 1985-87, was one of the headiest periods in the history of motor racing. Not only were titanic battles raging between the four leading teams...

Gran Turismo 6 to Feature Ayrton Senna Content

Sony Computer Entertainment of America has announced a “long-term partnership” between the Ayrton Senna Institute and the Gran Turismo series. The announcement was made at the 2013 Brazil Game Show in São Paulo. According to...

Christmas is coming

Christmas is coming and SennaTRI collection is a great gift option for anyone who is a fan of the great Ayrton Senna! And you still contributes to boys and girls of Brazil win in...
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Veho VPP-004-AS Pebble Smartstick

The stylish Ayrton Senna Signature Collection Pebble™ Smartstick+ emergency portable battery pack charger for mobile devices has been enhanced with an increased 3000mAh power supply, ergonomic re-design with protective port dust cap and handy...

Ready for Blu-ray: Senna Movie

With the award-winning documentary Senna about to be re-released on Blu-ray, its director can't help but be amazed at the film's reach in the USA. The 1-hour, 45-minute movie features raw behind-the-scenes footage of the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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