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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna CarKit

SENNA Bluetooth Hands-free Car Kit

The SAEM™ S3 Ayrton Senna hands-free speaker system is three products in one outstanding device. Firstly, when using it in your car the SAEM™ S3 will allow you to make and receive phone calls...

Ayrton’s photo set to raise money for autism charity

A 'for sale' advert led a charity to the last photograph taken of the man regarded as the best ever Formula One driver. The poignant image of Ayrton Senna on the grid just hours before...

Book Review: Ayrton Senna

Some of you may be familiar with the photography of Paolo d’Alessio. His book ‘Ayrton Senna’ is part of a series of his books under the Italian publisher Gribaudo that also includes titles on...

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto Ayrton Senna, one of the big news of the year:...
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Senna’s McLaren and other legendary cars arrive in Forza Motorsport 6

If you ever wanted to drive the Formula 1 car of Ayrton Senna, know that this is possible today in Forza Motorsport 6. The car will be included in the eBay Motors Car Pack, along...

Hublot Launches MP-06 Senna Act IV Timepiece

Swiss luxury watch brand Hublot has renewed its long-standing partnership with the family of Formula One legend Ayrton Senna to create the MP-06 Senna Act IV timepiece. The brand supports the Ayrton Senna Foundation in...

“Ayrton Senna – As Time Goes By” by Christopher Hilton

I can’t tell you how many biographies of Ayrton Senna Christopher Hilton has written, because I keep losing count. We took a look at “Ayrton Senna: The Whole Story” a while ago, which was an...

Interesting: Airis honors Ayrton Senna with Wi-Fi based GPS

Now fans of Ayrton Senna will have another reason to be thrilled with the roar of engines. The Airis for the domestic market presents a new concept of geolocation devices, the Airis Ayrton Senna....

Senna-inspired goods launched at Goodwood

New range of Senna-inspired goods will be launched at next week's Goodwood Festival of Speed. A new range of luxury leather goods inspired by Ayrton Senna will be launched at the Goodwood Festival of Speed...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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