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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Gran Turismo 6 to Feature Ayrton Senna Content

Sony Computer Entertainment of America has announced a “long-term partnership” between the Ayrton Senna Institute and the Gran Turismo series. The announcement was made...

Montegrappa presents the Ayrton Senna Icons Pens Collection

Senna in McLaren cocpit
Senna, it’s one of those sporting names that instantly conjurs up a persona from a single word, just as Ali, Schumacher, Pele, Shaq and Jordan do....

Ready for Blu-ray: Senna Movie

With the award-winning documentary Senna about to be re-released on Blu-ray, its director can't help but be amazed at the film's reach in the...

Senna collection: Hublot presents the most sophisticated watch

Another event celebrates the long history of friendship between Hublot and the Senna family was launched on Monday 10th june at the Hublot factory...

Ayrton’s photo set to raise money for autism charity

A 'for sale' advert led a charity to the last photograph taken of the man regarded as the best ever Formula One driver. The poignant...

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto...

Book Review: Ayrton Senna

Some of you may be familiar with the photography of Paolo d’Alessio. His book ‘Ayrton Senna’ is part of a series of his books...

Senninha tip is special gift for Children’s Day

The charismatic character Senninha child is a great tip to make this Children's Day even more special. The product line includes the brand toys, hats,...

Interesting: Airis honors Ayrton Senna with Wi-Fi based GPS

Now fans of Ayrton Senna will have another reason to be thrilled with the roar of engines. The Airis for the domestic market presents...