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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

Veho VPP-004-AS Ayrton Senna Pebble Smartstick Portable Charger review

Veho's Ayrton Senna-inspired Pebble SmartStick+ is possibly one of the coolest-looking portable phone chargers we've seen. Read on for our full Pebble Smartstick+ review. The problem with smartphones that do just about everything is that...

Senna Store – Lotus mini Replicas

Fans of Ayrton Senna and collectors have another reason to celebrate. A limited edition of the Lotus mini replicas guided by three-time champion in the 80's just arrived to Brazil and is now for...

ayrton-senna.net recommends : Ayrton Senna – The Team Lotus Years

This excellent book covers the Team Lotus Turbo years, from 1983 to 1987, featuring in particular Ayrton Senna's three years with the team from 1985 to 1987.  It tells the story, in great detail of...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections celebrating two of TAG Heuer’s most enduring relationships; with the...
Ayrton Senna at Interlagos in 1994

Ayrton Senna: All his Races

This definitive record of Ayrton Senna’s racing life provides detailed coverage of every single race in which he competed, including karting, Formula Ford, Formula 3 and Formula 1, in addition to one-off appearances and...

Senna collection: Hublot presents the most sophisticated watch

Another event celebrates the long history of friendship between Hublot and the Senna family was launched on Monday 10th june at the Hublot factory in Switzerland where the most sophisticated watch collection Senna is...

Ayrton Senna Brass Medallion

Patrick and Debbie Wedes as licenced distributors of Ayrton Senna 1994 - current for The Motorsport Shop received an invite for one person to attend a special two week tribute to Ayrton Senna in...

Ayrton Senna: TAG Heuer Collection

Ayrton Senna's return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign. Each watch features the famous stylized Senna ‘S’ in...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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