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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna – A Life in Pictures

20 years after his tragic, fatal accident at Imola on May 1st 1994, Ayrton Senna is still one of the most beloved figures in Formula 1 racing. A Life in Pictures is a meticulous and...

Jim Bamber: Ayrton Senna- Honda- Lotus 99T Camel

Inspired by the the last Grand Prix win for the original Team Lotus in 1987 at Detroit, this tribute to Ayrton Senna is available in a limited edition of 2000 pieces.  It features Ayrton...
TAG-Carrera Senna

SENNA: TAG Carrera

Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the very first time in 1987 (the first of his record...
Senna in McLaren cocpit

Montegrappa presents the Ayrton Senna Icons Pens Collection

Senna, it’s one of those sporting names that instantly conjurs up a persona from a single word, just as Ali, Schumacher, Pele, Shaq and Jordan do. Senna was a truly extraordinary driver that wowed the motor racing...
Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by Viviane Senna. Viviane being Ayrton’s sister, and mother of Formula...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and character. His talent was immense and his style always ahead...

Senninha tip is special gift for Children’s Day

The charismatic character Senninha child is a great tip to make this Children's Day even more special. The product line includes the brand toys, hats, shirts, sunglasses, miniatures, backpacks, among others, and is available in...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One legend Ayrton Senna on May 1 with a new limited...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna