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NEWS AND ONGOINGS

Take with you latest news about three-time world champion Ayrton Senna.

Senna suit on auction

Senna’s race suit is up for auction

Just over three decades ago, Ayrton Senna - one of the greatest Formula 1 drivers - raced the 99T to Lotus' final Grand Prix win of all time. Senna proudly sported a bright yellow...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One legend Ayrton Senna on May 1 with a new limited...

Moët & Chandon limited edition in honor of Ayrton Senna

As a tribute to Ayrton Senna – the three-time Formula One champion who made Brazil proud with his victories; moreover, with his persistence and talent – Moët & Chandon has re-created, in a special...
A Tribute to Ayrton Senna

Porsche 911 R – A Tribute to Ayrton Senna

The Porsche 911R is one of the most sought after production 911s in years, so how could one possibly make it even more desirable? By making a tribute version to the late great Ayrton...

Archive Masterclass: The making of “Senna”

Senna movie scored a double triumph at the BAFTA Film Awards in London yesterday, picking up prizes in the documentary and editing categories. Here, the film’s director Asif Kapadia (left) and archive producer Paul...
Senna Skater Tributevideo

The tribute to Ayrton Senna from a skater

Sena Miyake is a Japanese artistic skater who dresses as a Formula 1 pilot in one of his performances and pays homage to Ayrton Senna. He often pays tribute to Ayrton, three times Formula...
Senna Gallery

Lamborghini: Ayrton Senna Exhibition

Stefano Domenicali, chairman and CEO of Automobili Lamborghini, inaugurated the Ayrton Senna exhibition at the Lamborghini Museum in Sant’Agata Bolognese. The event welcomed the participation of Ercole Colombo and Giorgio Terruzzi, curators of the photographic...
Ayrton Senna and Gérard Ducarouge

Memories of Gerard Ducarouge

You have to wonder what Gerard Ducarouge would have made of F1 and the current round of winter testing. 'Duca', who passed away on Tuesday, lived off flair and Gitanes; a gravelly-voiced Frenchman who...

Remember Ayrton Senna on World Water Day

In 1992, the United Nations declared March 22 World Water Day, aiming to spread awareness about the rational use of water and its importance to the environment. In 1990, before starting the season in which...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna