Home NEWS AND ONGOINGS

NEWS AND ONGOINGS

Take with you latest news about three-time world champion Ayrton Senna.

Ayrton Senna in Monaco

Senna’s Monaco winning MP4/8A on sale

It is Ayrton Senna’s 1993 McLaren-Ford MP4/8A, the car the three-times Drivers’ World Champion drove in eight Formula One races in ’93, including Monaco where he scored his last of six wins there, eclipsing...

Premiere: “100 Senna”

The book “100 Senna” was released in São Paulo this Wednesday, November 11th, in the week that precedes the Brazilian F1 Grand Prix. It reveals never-before-seen details of Ayrton Senna’s life through objects kept...
Toto Wolff

Toto’s favorite F1 Driver

Asked in an interview with French paper Le Figaro to name his favourite F1 driver of all-time, Mercedes boss Toto Wolff offered a fairly predictable answer. "I'm afraid it's not very original but I would...

Tribute: Hamilton and Alonso salute Senna’s legacy

Lewis Hamilton and Fernando Alonso have paid emotional tributes to Ayrton Senna on the 20th anniversary of the death of the maverick Brazilian superstar and three-time world champion.Senna, widely regarded as the greatest racing...

Italian F4 pays homage to Ayrton Senna

Last weekend, 17 year-old São Paulo-born driver Giuliano Raucci, starts his second full season in European motor sports. Competing in the Italian F4, Raucci will be representing the Ayrton Senna Institute by displaying IAS...

New collection: Ayrton Senna sunglasses

TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of performance and precision, shared by the driver and the brand. The...

Ayrton Senna Tribute Evening – MTN AYOBA Festival Montecasino

Ayrton Senna - one of the greatest racing drivers of all time - lost his life at Imola on May 1 1994. However, he was always a man of such extraordinary talent and character...
Senna Tribute 2019

SENNA: Sao Paulo Fan Festival 2019

The event is a major part of a series of activities led by Heineken® to celebrate the driver's 25-year legacy in 2019. The HEINEKEN F1 FESTIVAL - SENNA TRIBUTE will be a free event,...

Senna’s replica Mclaren MP 4/8 shines at Samba School Parade

Seeing the replica of the McLaren MP4/8 used by Ayrton Senna in the victory of Brazil GP in 1993, few people realize the work behind the model used at Carnival. The responsibility for the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna