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NEWS AND ONGOINGS

Take with you latest news about three-time world champion Ayrton Senna.

Senna’s last interview revealed in new issue of F1 Racing

Ayrton Senna's final interview before his death at the 1994 San Marino Grand Prix has been revealed by the man who conducted it, former Williams commercial director Richard West. Senna and team-mate Damon Hill visited...

Steering Wheel from Senna’s First F1 Race for Sale

This basic looking steering wheel comes from the Toleman Senna drove in the 1984 Brazilian Grand Prix. Yes, this is the very first even Formula One race he was ever involved in and it’s...

Instituto Ayrton Senna presents Ayrton Senna Kart Challenge Program

The Instituto Ayrton Senna, in partnership with the Education Deal (Deal's social arm, Business Leaders Group), will hold a new event from 2012. Is scheduled for May 5 Ayrton Senna Kart Challenge / Race...

Ayrton Senna and Bruno Senna story

The legendary Senna name has been brought back into the world of F1 this season. Ayrton Senna With his prodigious abilities and utterly uncompromising personality, grand prix racing will never see another driver in the mould...

Iconic Ayrton Senna Vespa scooter

Vespa PX 200 -1986 customized by Alan Mosca In partnership with the Instituto Italiano di Cultura, plus a special action celebrates the 20-year legacy of Ayrton Senna. A Vespa PX 200 -1986 customized by Alan...

Roland’s Ratzenberger Anniversary is coming

Roland Ratzenberger typified the spirit that takes men to the highest echelon of motorsport. He was born in Salzburg in 1962 and began to establish his unusual name in the cut and thrust of...
Senna in McLaren cocpit

Senna’s powers of concentration used to focus young drivers

The exceptional powers of concentration which helped Ayrton Senna capture three Formula One world championships were brought sharply into focus today for the young drivers pursuing their own path to the top in Abu...

Ayrton Senna’s racing gloves on sale !

  Racing gloves worn by the late great Ayrton Senna during the 1991 season were auctioned at a charity for race mechanics on Monday for a bill of £22,000. Donated by former McLaren coordinator and a...

Ayrton Senna inspiration for Brazilian triathlete

Reinaldo Colucci has drawn inspiration from the Formula One legend late Ayrton Senna in his bid to become Brazil's first triathlete to achieve a top 10 finish at the Olympics. Colucci was confirmed in Brazil's...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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