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NEWS AND ONGOINGS

Take with you latest news about three-time world champion Ayrton Senna.

Sao Paulo Auction

You  are in Sao Paulo and already saw the overalls of Lewis Hamilton and Jenson Button in the window of Hugo Boss in Iguatemi? They are the result of the campaign "Dress Me for...
Senna ultimate carvideo

McLaren SENNA

Among the greatest quotes that Ayrton Senna left as a legacy of his total commitment into the pursuit of victory and perfection, one is emblematic: “You commit yourself to such a level where there...

Senna’s legendary Suzuka lap wins at Cannes

Honda's tribute to Senna's legendary Suzuka lap wins at Cannes A year ago, Honda made an epic video tribute for one of the world's greatest Formula 1 drivers, Ayrton Senna. What they did was recreate...

Senna Movie – Asif Kapadia

I was fortunate to attend the screening of the documentary “Senna” when it was screened during HotDocs in Toronto at the Bell TIFF Lightbox. The film was spectacular and you can find numerous professional reviews...

International Day of Joy

Ayrton Senna brought a lot of joy to Brazilian fans throughout his Formula One career. To celebrate the International Day of Joy on this July 8, we’ve selected some of the most joyous moments for...

Senna is highlighted in the media and receives tributes inside and outside the country

May Day is a symbolic date for fans and admirers of F1 and Ayrton Senna. For 18 years, at Imola, the triple champion left the tracks and became a star that still shines and...

New Honda NSX confirmed

Honda's R&D chief Mibe Toshihiro has confirmed to Autocar that work is underway to produce a new sportscar in the mould of the iconic Honda NSX - and separate reports suggest it could be...
Lewis Hamilton and Paula Senna, Brazil 2014

Lewis Hamilton: I’m more than a fan

British driver win a gift from the hands of Paula Senna, Bruno Senna's sister, an edition of the book released last week on the career of the Brazilian idol. Lewis Hamilton enjoyed a special moment...

Imola circuit holds silence for Brazilian 20 years on

Thousands of fans have attended a memorial service at Imola as part of a four-day tribute to mark the 20th anniversary of Ayrton Senna's death. Family members, plus past and current drivers, also gathered as...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna