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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Bianca Senna

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...

Young people organize “poetic attack”

In a state school in the city of Teodoro Sampaio, in the west of São Paulo, the protagonism of young people in Elementary and High School has transformed the routine of all students, teachers...

Instituto Ayrton Senna and Honda partnership for Safe

To emphasize the importance of traffic safety, the Instituto Ayrton Senna and Honda have developed videos, hobbies and wallpapers to show children and adults how to behave on city streets. Access senninha.globo.com and see...

Educators clarify the importance of comprehensive education

Second "eduLab21" talk wheel meets four experts to map views on what defines a comprehensive education and how it can be put into practice in the training of students. Educators and experts gathered on the...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

Legacy: Instituto Ayrton Senna – Educational Programs

Instituto Ayrton Senna’s programs are educational solutions that help fight key problems within Brazilian public educational system. They encompass three large areas: formal education, complementary education and education and technology. Formal Education Literacy and flow correction Programs -...

Diletto and Ayrton Senna Institute celebrates delicious partnership

Unanimous flavor... That's how Diletto and Ayrton Senna Institute defines the Belgian Milk Chocolate Popsicle, which starting next week, will arrive uniformed properly with the colors of the Flagship Institute of São Paulo and...

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca Senna, Ayrton’s niece and the Institute’s Branding Director, Josef recalled...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna