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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Higher education institutions begin cooperation to train teachers

Cooperation agreement between the Union of higher education Maintainers and the Instituto Ayrton Senna was signed after meeting, to support closer ties between universities and schools. The Ayrton Senna Institute signed a cooperation agreement with...
Bianca Senna

Gabriel Medina visited the Ayrton Senna Institute

On  January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 . Gabriel...
Literature in Programming

Literature in Programming

The Program "Literature in Programming" an initiative developed by the Ayrton Senna Institute in partnership with municipal education departments of Sao Paulo and Rio Grande do Sul, was one of the highlights of the...
SENNA McDia Feliz

Ayrton Senna Institute to be part of McDia Feliz

Arcos Dorados, the largest McDonald's franchise in the world, announces the 30th edition of McDia Feliz in Brazil. The largest Brazilian initiative to raise funds for children and young people will be held on...

Ayrton Senna’s Memory Honored with Documentary

In memory of the 20th anniversary of the passing of Formula 1 legend Ayrton Senna, Polyphony Digital have formally unveiled their plans to support the Ayrton Senna Institute, developed in close cooperation with Senna’s...

Legacy: Instituto Ayrton Senna – Educational Programs

Instituto Ayrton Senna’s programs are educational solutions that help fight key problems within Brazilian public educational system. They encompass three large areas: formal education, complementary education and education and technology. Formal Education Literacy and flow correction Programs -...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna