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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Ayrton Senna Educationvideo

Teacher training in Singapore is supported by reading

"Are there more efficient ways to foster a transformative learning experience, how can we prepare teachers for this change to occur?" This was one of the questions that motivated the psychologist and educator Rhoda...
Viviane Senna,Ayrton Senna Institute

20 Years: Interview with Viviane Senna

The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its overarching goal is to reduce inequality and create better opportunities...
Viviane Senna president of Ayrton Senna Institute

Ayrton Senna Institute winning Brazilian Youth Award

On the tuesday evening,Ayrton Senna Institute has been awarded the Social category of the 13th Brazilian Youth Award. The ceremony, which took the singer Fiuk presentation took place in the Palace of Conventions Anhembi,...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...
Ayrton Senna Institute

Marcelo Miranda launches programs in education

Governor Marcelo Miranda (PMDB) launched on Monday, 17, the pedagogical programs "Se Tocantins League, Acelera Brasil and Circuito Campeão". The programs will be developed through a partnership with the Ayrton Senna Institute and will...

Prince Harry visits the Ayrton Senna Institute

The Ayrton Senna Institute received, last Thursday, in São Paulo, a visit from Prince Harry of Wales (United Kingdom). He was welcomed by the Institute’s president, Viviane Senna, and got to know the organization’s...
Together for Education campaignvideo

“Together for Education” campaign

The Ayrton Senna Institute, with the support of Mood TBWA, presents the "Together for Education" campaign. The singer and composer Toquinho is invited to receive singer Tiê and rapper Rael to together create...
video

Ayrton Senna Institute

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most… and since 1994, more than 15 millions of...

Donations change the reality of children in Piaui

A very serious education problem in Brazil is the high level of school failure that leads millions of children and youngsters to increase the age-grade distortion rates. This happens because of an educational system...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna