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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Ayrton Senna Institute and OSGEMEOS

Ayrton Senna Institute and OSGEMEOS together with the education of Brazil Knowledge does not come alone. Cultive.Foi thinking about that OSGEMEOS renowned artists have created a unique work to inspire people to work together to...
Viviane Senna Sao Paulo

Sao Paulo announces agreement to implement integral education in the municipal network

The City Hall of Sao Paulo, through the Municipal Department of Education, and the Ayrton Senna Institute signed on Tuesday (14) a cooperation agreement aimed at joining efforts to incorporate integral education into the...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying the new challenges of the organization began in 2012 and...
Ayrton Senna Education

Compactor and IAS partnership for education

A new Cause Marketing partnership between "Compactor" and the Ayrton Senna Institute allows more people to engage in the cause of education. During this "Back to School" period, parents who choose to purchase the...
SENNA McDia Feliz

Ayrton Senna Institute to be part of McDia Feliz

Arcos Dorados, the largest McDonald's franchise in the world, announces the 30th edition of McDia Feliz in Brazil. The largest Brazilian initiative to raise funds for children and young people will be held on...

Young people organize “poetic attack”

In a state school in the city of Teodoro Sampaio, in the west of São Paulo, the protagonism of young people in Elementary and High School has transformed the routine of all students, teachers...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...

Ayrton Senna’s Memory Honored with Documentary

In memory of the 20th anniversary of the passing of Formula 1 legend Ayrton Senna, Polyphony Digital have formally unveiled their plans to support the Ayrton Senna Institute, developed in close cooperation with Senna’s...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna