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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Memories: Brands Hatch 15th March 1981

Townsend Thoresen championship, Brands Hatch 15th March 1981 Ayrton Senna came to Europe in 1981, at the age of twenty-two, to begin his open wheel racing career competing in British Formula Ford 1600. By the end...

Ayrton Senna, A Man of God

Most of all, Ayrton Senna was a man of God. Asif Kapadia's beautiful, award-winning documentary about the late Formula One driver — Senna finally earns its American release next month — is a revelation...

Senna’s story is powerful, moving and inspirational

'Senna', a documentary film on the life of the legendary Formula One driver Ayrton Senna, has been one of the success stories of last year both in terms of critical acclaim and impressive box...

Donate Education – Speed up with the Ayrton Senna Institute

Sportsmen raise the quality of public education flag on the last weekend in Valopark (RS) The second stage of Stock Car, held last weekend in gaucho circuit Velopark, was marked by a special release of...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

Formula 1: Senna’s miracles

Senna was signed by six teams in his career as a driver of open-wheel cars, from Formula Ford to Formula One. The Brazilian driver amassed dozens of pole positions and wins in each category...
Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...
Ayrton Senna in Suzuka 1988

Greatest rivals: Alain Prost and Ayrton Senna

Among the legendary rivalries in auto racing, they don't get much bigger or more venomous than what Ayrton Senna and Alain Prost generated in the Eighties and early Nineties. Four races into Ayrton Senna's F1...

Mural of Ayrton Senna is one of the main postcards of Sao Paulo

The artist and muralist Eduardo Kobra in a artwork made possible by Audi in Brazil, is preparing a tribute to the city of Sao Paulo: a mural with the image of Ayrton Senna, who...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna