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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Covering Senna’s death was a grim assignment

For a young sports reporter, still cutting his teeth in journalism, the prospect of covering the 1994 San Marino Grand Prix seemed like a dream assignment. While not as revered as Monaco, the San...

Ayrton Senna and Ferrari: A deal that was stopped from the inside

It’s been twenty years since Ayrton Senna passed away in the tragic San Marino Grand Prix at Imola. But as it comes up, maybe the story of his life could have been different if...

Autocar story: 24 hours in the life of a legend

In 1991 three Autocar journalists shadowed Ayrton Senna for 24 hours, gaining an insight into the world champion's life. As we mark 20 years since the Brazilian's passing, here is that story from the...

Ayrton Senna Vs. Alain Prost: Rivalry For Supremacy

Auto Manufacturer presents the story of the epic rivalry between Ayrton Senna and Alain Prost for Formula 1 supremacy, one of the most famous and tense pages in the history of the competition. It is...
Ayrton Senna in Tosa 88

Unseen moments of Imola 1988

A Prague art studio uses incredible technology and obsessive attention to detail to illustrate Senna's legendary pass at Imola in 1988. Jan Rambousek finally found the moment: Ayrton Senna’s McLaren MP4/4, screaming down the back...
Ayrton Senna in Portugal in 1986

A name that inspires

Ayrton Senna: a name that inspires confidence and pride, a tsunami in the deep, sifting ocean of motorsport history, rich in krill-like factoids which we consume daily. Without him, we wouldn’t just have increased...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...
Senna in McLaren cocpit

Senna’s powers of concentration used to focus young drivers

The exceptional powers of concentration which helped Ayrton Senna capture three Formula One world championships were brought sharply into focus today for the young drivers pursuing their own path to the top in Abu...

A history of safety

It is testament to the continual efforts of Professor Sid Watkins MD that there has not been a serious accident in Formula One in over ten years. Much of this is due to the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna