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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Keith Sutton Remembers Ayrton Senna’s first car victory

For highly respected Formula One photographer Keith Sutton there have been many memorable moments in a career spanning over thirty years. In fact their have been very few momentous motorsport moments that Keith hasn’t...
Ayrton Senna in Training

Racing: Drivers fitness program

A race driver's fitness routine was once rather simple: running, cigarettes and alcohol (the running being optional). Call it the James Hunt exercise program, if you will, but it had been commonplace long before...
Ratzenberger helmet

Story of a Ratzenberger Porsche

Look at this Porsche. Not very special, right? Just a random 964 Carrera 4. And it would be, if it wasn’t for its previous owner. Roland Ratzenberger became famous for being the “other” driver...
Ayrton Senna in Great Britain

What People Say About Him?

He participated on 161 F1 GPs, took 65 pole positions and 41 victories but then tragically died following a crash at Imola on May 1, 1994. Pat Symonds (F1 engineer) “There was one area at Dallas...

San Marino Grand Prix – Imola 1994

At Imola on 1st May 1994 the lights burned long into the night as journalists who had witnessed the death of Ayrton Senna filed the stories they thought they would never have to write....
Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...
Ayrton Senna in Japan in 1990

Gerald Donaldson: An interview with Senna

Ayrton Senna was at first reluctant to give me a private interview because he assumed I was a British journalist, several of whom he believed had written unfairly about him. Too often, he felt, he...
Ayrton Senna in Suzuka 1988

Greatest rivals: Alain Prost and Ayrton Senna

Among the legendary rivalries in auto racing, they don't get much bigger or more venomous than what Ayrton Senna and Alain Prost generated in the Eighties and early Nineties. Four races into Ayrton Senna's F1...

Story: Ayrton Senna’s finest hour

Nineteen eighty-four saw the changing of the guard in Formula 1. Turbocharged cars had come to dominate the sport by the end of 1983, a sudden rise to prominence since their faltering arrival at...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna