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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Ayrton Senna helmet

Powerful Memories of Ayrton Senna

1994 San Marino Grand Prix, it’s a reminder that Senna’s former press officer Betise Assumpcao Head doesn’t need to see, for the impact, which claimed her 34-year-old client’s life, still haunts her two decades...
Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...
Hungaroring 1988

Ayrton Senna Legacy lives on

It is Friday afternoon and children around the age of 12 are gathered in the computer lab of a public school in Itatiba, a small town an hour away from Sao Paulo. Class time...

A historic victory for Senna: Macau Grand Prix

After winning the prestigious British F-3 title and impressing the F-1 world with his first test in the category (with a Williams, at Donington Park), Ayrton Senna still had to face a big and...

Happy Birthday to The Late Ayrton Senna

Ayrton Senna da Silva was probably the best Formula One driver of all times, despite the fact that there had been other pilots that managed to win more races and championships. The Brazilian racing...

Sound of Honda: Senna’s Fastest F1 Lap

With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989,...

Gerald Donaldson : Ayrton Senna

"The following profile is from my book Grand Prix People, Revelations From Inside The F1 Circus. It is based on my historic 1990 interview with him in which spoke about his out-of-body experience at...

Ron Dennis on Ayrton Senna

As McLaren team principal, Ron Dennis worked with Ayrton Senna for six of the most fruitful seasons in the Brazilian's illustrious F1 racing career. Under Dennis' watchful eye, Senna won 35 races, claimed 46...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna