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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Ayrton Senna, The Musical

Ayrton Senna, The Musical

The story of Brazilian Formula One world champion Ayrton Senna has led him to be recognized as one of the greatest drivers of all time, national hero and international idol. But it is the...

Ayrton Senna: From A to Z

There are a very few sportsmen whose very name becomes synonymous with the sport that they compete in. The names Pele, Ali, and Tiger all conjure up images of sporting excellence when at their peak....
Senna in McLaren cocpit

Senna’s powers of concentration used to focus young drivers

The exceptional powers of concentration which helped Ayrton Senna capture three Formula One world championships were brought sharply into focus today for the young drivers pursuing their own path to the top in Abu...

Ayrton Senna Interview , June 1991

This interview was conducted in the Human Performance International (HPI) Laboratory on Isle Notre Dame (Montreal, Canada) following the 1991 Canadian Grand Prix of Formula One. My late colleague, Dr. Dan Marisi and I had...
Ayrton Senna in Monaco 1990

Ayrton Senna 1960 – 1994

Ayrton Senna was born in São Paulo. As the son of a wealthy Brazilian landowner, he quickly developed an interest in motor racing. Encouraged by his father, a racing enthusiast, Senna got behind the...

Formula 1 Safety – Defining Moments

One of the most important moments in the history of F1 safety is the appointment of Professor Sid Watkins to the FIA. Watkins was a neurosurgery specialist and was based near the Watkins Glen...

Today in history: Brazilian Grand Prix – 1984

“It is six o’clock in the morning.  Intercontinental wishes you a wonderful day.” The temperature is 78.8 degrees and the forecast indicates good weather” On Sunday, March 25, 1984, the day of the Formula 1...

The Last Ride – Ayrton Senna

Ayrton Senna, the world’s finest driver, died in a horrifying wreck at San Marino In the end, in the sudden, final instant of his life, Ayrton Senna could not have known what hit him. He...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna