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FANS DIARIES

"Ayrton is an idol that even after so many years , remains in the minds of people in a very present way. His strength and charisma still wiggle including individuals who never saw his race. Example of this is part of new generation of F1 drivers has him as great idol and example."

Drivers vote: Ayrton Senna the greatest ever

In 2009 Ayrton Senna has been voted the greatest Formula 1 driver of all time by a unique poll of 217 of his fellow world championship drivers conducted by AUTOSPORT magazine. Senna beat Michael Schumacher...
Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...
Ayrton Senna in Germany 1985

The story of Heroes

People expect their heroes to be perfect. But I draw inspiration from the imperfect heroes; the ones who stumble and fall, but then get up and try, again and again. It must have been the...
Ayrton Senna in his cocpit 1988

Hungarian Grand Prix 1988

If Alain Prost's brilliant manoeuvre had worked at the start of the Hungarian Grand Prix's 49th lap, the Frenchman still would have been the leader of the World Championship chase after 76 gruelling laps...

Ayrton Senna Forever

Many years ago at an airport in Buenos Aires, Gustavo Soares found himself waiting in passport control; the warm, circulated air was humming with the scattered voices of travelers and native Argentinians. Passport in...
Ayrton Senna Adelaide 1988

F1 duels: Senna vs Patrese

Ricardo Patrese, the Italian driver who achieved a lot of success as a Williams’ driver in the late ‘80s and early ‘90s, turns 62 on Sunday. Patrese is among the athletes who raced the...

Back in time: San Marino Grand Prix 1988

1st may 1988 The two McLaren MP4/4-Honda V6 turbocharged cars simply annihilated every-one, finishing the 60-lap race 2.334 sec apart, but a whole lap in front of the third man. Ayrton Senna was on pole...
German Grand Prix 1989

German Grand Prix 1989

In the end, the result was all too familiar: Ayrton Senna first, Alain Prost second. Nothing too surprising about that, in this age of McLaren-Honda domination of Formula One. Yet the German Grand Prix...

Grand Prix Story: Detroit Grand Prix 1987

Fans expected great things from Senna in Detroit. The driver was coming off of a big win in Monaco, three weeks earlier, and had already won in the US in 1986, also driving a...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna