12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...

With Ayrton Senna, the Auto Show will have ‘ticket for good’

Visitors will donate $2 entrance fee to charitable programs. Event takes place from October 24 to November 4 in São Paulo. The Motor Show 2012 will have a partnership with the Instituto Ayrton Senna. Visitors will...
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...

TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...
Ayrton Senna Adelaide 1985

Senna’s anniversary a one day away

Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...

Senna in our Minds and our Hearts

Exhibition "Senna in our Minds and our Hearts" is taking a large audience in the Shopping Guararapes, located in Jaboatão dos Guararapes (PE). The exhibition, which began on August 3rd in partnership with the...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna