Countdown: 7 days to Roland Ratzenberger Anniversary

If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough funding for five races, he had already missed the first,...

With Ayrton Senna, the Auto Show will have ‘ticket for good’

Visitors will donate $2 entrance fee to charitable programs. Event takes place from October 24 to November 4 in São Paulo. The Motor Show 2012 will have a partnership with the Instituto Ayrton Senna. Visitors will...
Ayrton Senna Trophy 2016

The Ayrton Senna Trophy with Mansell and Brundle

The Ayrton Senna Go-Kart Trophy has a new location for its first edition: it will be held at the Beto Carrero World Kart, in Penha (SC), on December 3rd and 4th. Greg Mansell and...

History:Senna won his first title in open-wheel cars

On August 9, 1981, 35 years ago, Ayrton Senna won his first title driving open-wheel cars. The achievement took place at a race in Snetterton, England, as part of the Formula Ford 1600 Championship...
Ayrton Senna exhibition

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20, 2017. “Ayrton Senna. The Last Night” is the title of the...

Salvador is the first city in the Northeast to receive exposure Senna Emotion

For the first time in the Northeast, the traveling exhibit Senna Emotion, most on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in...
Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....

Exhibition on Ayrton Senna opens on Thursday, in Curitiba

Senna Emotion will be in town until September 9, admission is free. The story of Ayrton Senna, one of the greatest Formula 1 drivers of all time, will be counted in Curitiba. From this Thursday...

Senna in our Minds and our Hearts

Exhibition "Senna in our Minds and our Hearts" is taking a large audience in the Shopping Guararapes, located in Jaboatão dos Guararapes (PE). The exhibition, which began on August 3rd in partnership with the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna