Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....

“Senna in our Minds and our Hearts,” comes to Shopping Analia Franco

The show "Senna in our Minds and our Hearts" in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets...
Senna in Stock cars

Stock Car announce “Ayrton Senna: the musical” in Goiânia

The Ayrton Senna International Autodrome in Goiânia will host several events for our three-time Formula 1 World Champion this weekend. On Saturday and Sunday, the stages of the Stock Car and the "Brasileiro de...

ASRD 2016 receives thousands of runners at the Interlagos

The Interlagos Autodrome received on Sunday (4th September), the 13th edition of the Relay Ayrton Senna Racing Day Marathon, consolidated event in Brazil in the racing calendar, allowing riders to experience the experience of...
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...
Trophy Ayrtpn Senna 2016

Ayrton Senna Trophy meets drivers of the major categories of motorsport

To celebrate the third world championship of Ayrton Senna, who is celebrating 25 years of his 3rd world title in F1, the Ayrton Senna Institute is launching Trophy Ayrton Senna - kart competition that...
Ayrton Senna Trophy 2016

The Ayrton Senna Trophy with Mansell and Brundle

The Ayrton Senna Go-Kart Trophy has a new location for its first edition: it will be held at the Beto Carrero World Kart, in Penha (SC), on December 3rd and 4th. Greg Mansell and...

TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...

Salvador is the first city in the Northeast to receive exposure Senna Emotion

For the first time in the Northeast, the traveling exhibit Senna Emotion, most on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna