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Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen...

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and...

Watch Collection of Ayrton Senna

One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post...

TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press...

Telegraph Luxury: Bruno Senna interview

Earlier this year, Telegraph Luxury caught up with Senna’s nephew Bruno. You’ll know Bruno from his time in F1, from his engaging and insightful...

Don’t Crack Under Pressure – A Legend Returns

Celebrating thirty of years of partnership with McLaren, TAG Heuer presents ‘Don’t Crack Under Pressure’. This unique film features the most iconic car in the...

TAG Heuer Remember Senna

Barcelona, Thursday May 7, 2015. Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections...