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Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20,...

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each...

Powerful Memories of Ayrton Senna

1994 San Marino Grand Prix, it’s a reminder that Senna’s former press officer Betise Assumpcao Head doesn’t need to see, for the impact, which...

Hungarian Grand Prix 1988

If Alain Prost's brilliant manoeuvre had worked at the start of the Hungarian Grand Prix's 49th lap, the Frenchman still would have been the...

David Brabham: Imola 1994

We had just returned from the first GPs of the year, in Brazil and then Japan, where our small, underfunded Simtek Grand Prix team...

Press Conference: Monaco Grand Prix 1992

The top three finishers appeared in Prince Albert II of Monaco's Royal box to collect their trophies and in the subsequent press conference with...

Keith Sutton remembers celebrating with Senna

Denmark, 1982 Keith Sutton recalls Aryton Senna winning the Formula Ford 2000 championship and the after party. I met Ayrton when he’d just arrived in England...

Masterpiece: Hublot MP-06 Senna

You don’t often see ‘most complicated’ being used by marketing teams to describe a company’s latest creation. Such is the case though with the...