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Senna Day

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INSTITUTE AYRTON SENNA

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
Ayrton Senna Tribute
STORIES

Ayrton Senna-pride of Brazil

The anniversary of Senna's death on Wednesday - dubbed "Senna Day" - will revive the sense of loss and bewilderment that followed the shocking...

EVENTS

Senna in Stock cars

Stock Car announce “Ayrton Senna: the musical” in Goiânia

The Ayrton Senna International Autodrome in Goiânia will host several events for our three-time Formula 1 World Champion this weekend. On Saturday and Sunday,...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the...
Ayrton Senna exhibition

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20,...

PRODUCTS

Tourbillon Senna

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and...
Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...

INTERVIEWS

Ayrton Senna in Monaco 1990

Gordon Murray Interview-1990

Specification Engine: "Large" — Naturally aspirated Cylinders: "Lots" Power output: "Plenty" Suspension, brakes and steering: "Formula 1 standard" Availability: From 1994 Price: "More than anything in view today" Manufacturer: McLaren Cars...
video

Spanish GP 1993 Press Conference

The start had been confused, to say the least. For some reason – unexplained by the stewards of the meeting or other FISA officials...

Nigel Roebuck on Ayrton Senna

motorsportmagazine.com | July 2011 For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly...
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