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Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

The Good and the Bad

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our...

Bruno Senna on the scene of Ayrton’s famous crash

After four wins in five races in the 1991 season, Ayrton Senna was in Mexico determined to keep his comfortable lead in the standings....

Honda NSX Supercar-Tribute to Ayrton Senna

In February 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers...

Ayrton Senna memorial in Adelaide

Ayrton Senna claimed the last of his 41 race wins around the streets of Adelaide in 1993, winning his last race for McLaren ahead...

F1 Story: Senna vs Hamilton

It’s not often an F1 driver passes a record held by the great Brazilian. Hamilton’s win in Russia made the Brit only the fourth...

What People Say About Him?

He participated on 161 F1 GPs, took 65 pole positions and 41 victories but then tragically died following a crash at Imola on May...

Ayrton saved my life

Ayrton Senna was the next driver on the scene and stopped his McLaren to help while the rest of the field raced by. He...

Bruno Senna to mentor GTR owners

Now, he’s a member of the McLaren P1 GTR Driver Program that will be underway soon. The program follows a strict calendar of events...