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INSTITUTE AYRTON SENNA

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment...
Banco Brasil Senna
INSTITUTE AYRTON SENNA

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children....
Fernando Alonso and Viviane Senna
VIVIANE SENNA

Fernando Alonso meets Viviane Senna at Sao Paulo

Formula 1 driver Fernando Alonso, a two-time world champion, had a special commitment before the Brazilian Grand Prix, held last Sunday at the Autodromo...
video
MEDIA

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

EVENTS

Senna in Stock cars

Stock Car announce “Ayrton Senna: the musical” in Goiânia

The Ayrton Senna International Autodrome in Goiânia will host several events for our three-time Formula 1 World Champion this weekend. On Saturday and Sunday,...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the...
Ayrton Senna exhibition

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20,...

PRODUCTS

Tourbillon Senna

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and...
Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...

INTERVIEWS

Ayrton Senna in Monaco 1990

Gordon Murray Interview-1990

Specification Engine: "Large" — Naturally aspirated Cylinders: "Lots" Power output: "Plenty" Suspension, brakes and steering: "Formula 1 standard" Availability: From 1994 Price: "More than anything in view today" Manufacturer: McLaren Cars...
video

Spanish GP 1993 Press Conference

The start had been confused, to say the least. For some reason – unexplained by the stewards of the meeting or other FISA officials...

Nigel Roebuck on Ayrton Senna

motorsportmagazine.com | July 2011 For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly...
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