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Flight RG723

The first flush of daylight was lining the eastern sky as Flight RG723 said goodbye to its fighter escort and swung into the landing...

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young...

1st Cause Marketing Forum

The Ayrton Senna Institute, ESPM, Ipsos and Smiles held on Monday the 1st Cause Marketing Forum. The event, held at the University's headquarters in...

Ayrton Senna Institute

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished...

Legacy is helping in education

Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old,...

Fernando Alonso meets Viviane Senna at Sao Paulo

Formula 1 driver Fernando Alonso, a two-time world champion, had a special commitment before the Brazilian Grand Prix, held last Sunday at the Autodromo...

Brazil has almost 3M young people who do not attend school...

2017 school year comes to an end, the numbers of a silent tragedy with a major impact on Brazilian social life will have completed...

Ayrton Senna Legacy lives on

It is Friday afternoon and children around the age of 12 are gathered in the computer lab of a public school in Itatiba, a...

The Death of Ayrton Senna

On 1 May 1994, Ayrton Senna veered off the track at the Imola circuit and into the crash barriers. No one knew it at...