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Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Ayrton’s legacy helping children

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have...

Ayrton Senna patron of Brazilian sport

The Committee of Constitution and Justice and Citizenship (CCJ) of the Chamber of Deputies approved on Thursday (24 november) the Bill 2793/19, of Deputy...

SENNA: Sao Paulo Fan Festival 2019

The event is a major part of a series of activities led by Heineken® to celebrate the driver's 25-year legacy in 2019. The HEINEKEN...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment...

Ayrton Senna-pride of Brazil

The anniversary of Senna's death on Wednesday - dubbed "Senna Day" - will revive the sense of loss and bewilderment that followed the shocking...

Senna: Lost Hero of Formula 1

No doubt the Pope, like the Queen, receives many strange presents. But few can have been odder than the one that came his way...