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VIVIANE SENNA

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most…And since 1994, more than 15 millions of children have been helped by the Instituto Ayrton Senna, we will continue to make it happen.”

Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...

National Forum on Education

National Forum on Education will discuss the role of the educational system on the competitiveness of Brazil Business Leaders Group, commanded by João Doria Jr., LIDE EDUCATION, chaired by Osmar Zogbi, and the Ayrton Senna...

Viviane Senna talks about Ayrton

For Brazilians of a certain generation, the death of Ayrton Senna is not unlike September 11 or the assassination of John F. Kennedy.Everyone remembers where they were when they heard the news. "It doesn't seem...

Viviane Senna : “In philanthropy , good intention is not enough”

In Brazil, the Ayrton Senna Institute celebrates its 20th anniversary in 2014. Since its inception, the foundation headed by Viviane Senna, the sister of the deceased pilot of Formula 1, has invested more than 70...

BNP Paribas presents its Awards for Individual Philanthropy 2012

A unique vision combined with a willingness to back that vision financially is helping to improve the lives of underprivileged children. In 2008, BNP Paribas’ wealth management arm introduced philanthropic advisory services to help clients...

Viviane Senna: Full speech at Nobel Prize in Economics award

"Good night, is a great pleasure and an honor to be here tonight!" As many of you know my brother Ayrton Senna is considered to be one of the greatest athletes of all time, a...

The Institute Ayrton Senna and the Greenhouse Charity honoured

The Grand Prix 2012 Viviane Senna Da Silva Lalli received the Grand Prix on behalf of the Institute Ayrton Senna, of which she is the Founder and President. Established in 1994, the Institute works to...

Brazil: The Spirit of Ayrton Senna Lives On

Viviane Senna has ensured that her brother´s name lives on, not just as a sporting champion but also as someone who cared about ending the social inequality which blights Brazil. In November 1994 the Ayrton...

Viviane Senna at breakfast on Estadão ESPN Radio

Viviane Senna, president of the Ayrton Senna Foundation live on Estadão ESPN Radio on monday 26th. Viviane Senna, president of the Institute of Ayrton Senna - Ayrton Senna Foundation, is invited to the next "Breakfast...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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