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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna racing Formula Ford 2000

Ayrton Senna’s glorious career took place and sadly ended before the Digital Age had taken hold, leaving major portions of his formative years hidden...

Happy birthday Ayrton Senna

Many claim that today's Formula 1 isn't exactly racing. Not in its purest form anyway. Finding itself at a crossroads between technological advances and...

Adelaide 85: Senna’s pole lap

Ayrton Senna may have only been in his second season of Formula 1 in 1985 but he had already established a reputation as a...

Senna’s Message to Brazil’s Olympic Athletes

Brazil is currently hosting the 2016 Olympic Games. According to social media, and the numerous sports outlets on the ground in Rio, things aren’t...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

Ayrton Senna testing Honda NSX

For those who have followed Formula One or the evolution of the NSX, this will come as no surprise to you. For the rest, I...

Who is your greatest Idol?

A myth. A legenda. 23 years ago, Ayrton Senna left a legacy; And, to celebrate the date, we’ve created a special video in honor...

Bruno Senna: Family Happy With Me Driving For Williams

Williams F1 Team's driver Bruno Senna has revealed that the Senna family especially his grand-parents are happy with their grandson driving for the same...

Ayrton Senna by Adonis Alcici

This is my tribute to Ayrton Senna, who today, 21-03 would be completing 52 years. The drawing depicts one of the many historic Senna...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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