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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Ayrton Senna’s heel-and-toe braking technique

There's a driving technique called heel-and-toe where the driver uses all three pedals (brake, clutch, throttle) at once to make deceleration smoother, especially in...

Incredible Energy : Ayrton Senna Foundation

The art of dancing made the young girl born in Icapuí (EC) to shine on stage in Brazil, the United States and Europe. She...

Barrichello in Audi S4 of Ayrton Senna

Rubens Barrichello had the honor of driving the Audi S4 Avant of Ayrton SENNA Ayrton Senna may be best known for his Formula 1 exploits,...

Bruno Senna: pre-season Formula E interview

Nephew of the late Ayrton Senna, Bruno Senna showed talent from an early age when he raced karts against his uncle but was a...

TAG Heuer Remember Senna

Barcelona, Thursday May 7, 2015. Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

Ayrton Senna testing Honda NSX

For those who have followed Formula One or the evolution of the NSX, this will come as no surprise to you. For the rest, I...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Sound of Honda – Ayrton Senna 1989

In 1989, F1 star Ayrton Senna shattered the lap record at Suzuka driving a McLaren-Honda, when the science of onboard racecar telemetry was still...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment...
EduTec 2018

Expo EDUTEC 2018