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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Ayrton Senna Racing Day – Viviane Senna

Viviane Senna talks about the 8th Ayrton Senna Racing Day and the importance of race for Education. source:  © Instituto Ayrton Senna

Chatting about Ayrton Senna’s greatest qualifying lap

Yeah, it’s that lap. Laps, in fact. His third race for McLaren, the 1988 Monaco Grand Prix, when Ayrton Senna got himself into the...

Bruno Senna: pre-season Formula E interview

Nephew of the late Ayrton Senna, Bruno Senna showed talent from an early age when he raced karts against his uncle but was a...

Ayrton Senna: Driving lesson

While the automotive world is focusing on the twentieth anniversary of Ayrton Senna's death, there was much, much more to the legendary driver than...

Last year visit: Prince Harry at Sao Paulo

He may have a reputation for being something of a playboy, but Prince Harry showed that when it comes to fast cars his skills...

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Ayrton Senna Racing Day is coming soon

The 12th Relay Marathon Ayrton Senna Racing Day will be held on November 22 at the Interlagos Circuit in São Paulo, a week after...

Bruno Senna pre Brazilian Grand Prix interview

Brazilian Grand Prix Interlagos - Lotus Renult Grand Prix Video

Instituto Ayrton Senna rewards the Senna’s fans with new video

In 2014, an extensive calendar of tributes and events is going to remember the history of a driver who made Brazil proud with his...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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